Communicating Your Energy Efficiency Successes

Cities and counties need to show that the stimulus funds they received were money well spent. A new communications guide from Resource Media, "Framing Energy Efficiency as a Smart Stimulus Investment," shows them how to do it, and is a must-read for local government staff. The guide's introduction explains why:

The flood of stimulus projects breaking ground over the next 12 to 18 months offers an unprecedented opportunity to promote energy efficiency as a forwardlooking investment that saves energy and money for consumers and taxpayers while creating jobs. Every project announcement, launch and completion offers an opportunity to reinforce the values of energy efficiency in concrete ways that people can relate to their own lives. Promoting positive stories can also help keep energy efficiency above the fray of skepticism and attacks on the ARRA as a whole.

Download the guide to read recommendations to promote positive media coverage, case studies, and sample materials.