by
Rena Ragimova
Apr 09, 2008
The Achievement
- In June 2007, the City of New York launched an ambitious and
wide-reaching educational campaign to help consumers lower their carbon
footprint. GreeNYC is a collaboration between the City, corporate
partners, and dozens of media partners. The campaign includes
television, radio, and print advertisements, as well as street pole
banners, bus stop shelters, and phone kiosks in English and Spanish.
- Featuring
a signature campaign bird and new GreeNYC logo, the message lists ten
actionable steps that New Yorkers can take to rise to the challenge
of creating a more sustainable city.
- The tagline for the
campaign is “Small Steps, Big Strides” to demonstrate how small actions
can lead to great change and can help reduce New York City’s carbon
footprint.
- To jumpstart consumer action, the City partnered with
Con Edison and General Electric to provide 2.4 million Con Edison
customers with a $1 off coupon toward the purchase of GE Energy Smart™
Energy Star® qualified compact fluorescent light bulbs (CFLs) in the
residential Con Edison electric bills that summer.
- At the
outset, more than $3.2 million in media assets were committed toward the
campaign, including over $1.5 million in donated ad space from New
York’s television stations, newspapers and radio stations.
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by
Rena Ragimova
Apr 04, 2008
The Achievement
In December 2007, City of New York allocated $80 million in fiscal
year 2008 to 132 city government energy efficiency projects.
Collectively, these projects are expected to reduce City government
greenhouse gas emissions by 34,000 tons per year.
The Benefits
More energy efficient buildings consume less energy, which produces
fewer greenhouse gas emissions and saves money. Energy efficiency
projects are key to City of New York's goal of reducing its greenhouse
gas emissions from city operations 30 percent below 2005 levels by 2017.
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by
Rena Ragimova
Apr 03, 2008
The Achievements
Between 2007 and 2008, City of New York planted 33,501 trees as part
of our MillionTreesNYC campaign, of which 11,548 are newly planted
street trees. MillionTreesNYC is a citywide, public-private initiative
launched in 2007 in partnership with the New York Restoration Project
(NYRP). MillionTreesNYC’s goal is to plant and care for one million new
trees in the City over the next decade. These include street trees, park
trees, and trees on public, private and commercial land. Planners
recognize that through this program, the City can enlarge its urban
forest by 20 percent. Many of the tree plantings are in areas of the
City with low tree cover and above-average asthma rates.
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Getting Started
