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New York Engages Consumers With GreeNYC Campaign

by Rena Ragimova Apr 09, 2008

The Achievement

  • In June 2007, the City of New York launched an ambitious and wide-reaching educational campaign to help consumers lower their carbon footprint. GreeNYC is a collaboration between the City, corporate partners, and dozens of media partners. The campaign includes television, radio, and print advertisements, as well as street pole banners, bus stop shelters, and phone kiosks in English and Spanish.
  • Featuring a signature campaign bird and new GreeNYC logo, the message lists ten actionable steps that New Yorkers can take to rise to the challenge of creating a more sustainable city.
  • The tagline for the campaign is “Small Steps, Big Strides” to demonstrate how small actions can lead to great change and can help reduce New York City’s carbon footprint.
  • To jumpstart consumer action, the City partnered with Con Edison and General Electric to provide 2.4 million Con Edison customers with a $1 off coupon toward the purchase of GE Energy Smart™ Energy Star® qualified compact fluorescent light bulbs (CFLs) in the residential Con Edison electric bills that summer.
  • At the outset, more than $3.2 million in media assets were committed toward the campaign, including over $1.5 million in donated ad space from New York’s television stations, newspapers and radio stations.
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New York Launches 132 Energy Efficiency Projects in 2008

by Rena Ragimova Apr 04, 2008

The Achievement

In December 2007, City of New York allocated $80 million in fiscal year 2008 to 132 city government energy efficiency projects. Collectively, these projects are expected to reduce City government greenhouse gas emissions by 34,000 tons per year.

The Benefits

More energy efficient buildings consume less energy, which produces fewer greenhouse gas emissions and saves money. Energy efficiency projects are key to City of New York's goal of reducing its greenhouse gas emissions from city operations 30 percent below 2005 levels by 2017.

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New York Plants 33,500 Trees for MillionTreesNYC Initiative

by Rena Ragimova Apr 03, 2008

The Achievements

Between 2007 and 2008, City of New York planted 33,501 trees as part of our MillionTreesNYC campaign, of which 11,548 are newly planted street trees. MillionTreesNYC is a citywide, public-private initiative launched in 2007 in partnership with the New York Restoration Project (NYRP). MillionTreesNYC’s goal is to plant and care for one million new trees in the City over the next decade. These include street trees, park trees, and trees on public, private and commercial land. Planners recognize that through this program, the City can enlarge its urban forest by 20 percent. Many of the tree plantings are in areas of the City with low tree cover and above-average asthma rates.

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