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Options for Communicating Climate Change

Options for Communicating Climate Change

When trying to create an effective communication strategy it is important to identify appropriate tools for getting your message to your target audience. This section explores a number of traditional and non-traditional communications avenues that can be used to convey your message.

The section is broken into three chapters: Chapter A looks at building effective strategies for community outreach; Chapter B identifies effective media outreach strategies; and Chapter C explores other mediums that can be used to convey messages. Examples of municipalities undertaking similar communication strategies are highlighted throughout the section.

 






Section Contents

Chapter A:  Community Outreach

Chapter B: Media Outreach Chapter C: Other Mediums to Convey Messages

 

Did You Know?

ICLEI provides media support to its members? When joining ICLEI, members designate a local media liaison who serves as lead ICLEI contact person in their jurisdiction for local, regional, and national media opportunities.  Media liaisons are asked to assist the local government staff and elected officials in publicizing their local government’s climate protection efforts. Monthly emails with media opportunities and updates on ICLEI events and climate news relevant to local governments are sent out to media liaisons and may aid members in deciding when and where to pitch a story to local media. Media liaisons are also given general advice and support for media and public outreach, including talking points. customizable press, releases and aid in framing and advancing the dialogue of climate protection. For more information, consult ICLEI’s Media Support page.

Did You Know?

ICLEI members receive a regular national newsletter called ICLEI Connection. ICLEI Connection provides the latest developments, news, events and opportunities on local climate action and sustainability efforts. Anyone can subscribe!

 

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