When trying to create an effective communication strategy it is important to identify appropriate tools for getting your message to your target audience. This section explores a number of traditional and non-traditional communications avenues that can be used to convey your message.

The section is broken into three chapters: Chapter A looks at building effective strategies for community outreach; Chapter B identifies effective media outreach strategies; and Chapter C explores other mediums that can be used to convey messages. Examples of municipalities undertaking similar communication strategies are highlighted throughout the section.

Section Contents

Chapter A:  Community Outreach

• Identifying and Disseminating

• Media Relationships

• Direct Marketing: direct mail, cold calling
• New Media: email, text messaging, social networking websites, and webinars